loading...

Leo Burnett Interactive

MARWEN PAINTBRUSH BALL

An invitation to follow the art of young students

PROBLEM

Marwen is a nonprofit arts foundation for underserved youth in Chicago.

Every year, they host Paintbrush Ball, a fundraising gala that raises most of their annual budget and ensures that deserving young students have access to quality arts education, free of charge.

SOLVE

Instead of just telling prospective donors about the event, we created a way for them to experience the creative process each student goes through. Using an HTML5 infinite scroll and stop motion photography, invitees could follow the creative process of each student and experience for themselves the results of their financial contribution.

RESULTS

/ In the end, the event raised 25% of Marwen’s 2013 budget.

Capabilities

Creative Concept

Campaign
Integration

UX Design

Front End Dev

Back End Dev

QA & Release
Management

Motion Design

Film / Video