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Leo Burnett Interactive

4A's Le communiqué

Is it possible for ads to be so arresting and beautiful that they become art?

Problem

Research has shown that negative misconceptions about advertising are causing young talent to opt for other creative fields. In light of this, the American Association of Advertising Agencies (4A’s) held a competition in search of an idea that would force creative-minded students to reconsider a career in advertising.

Idea

Our idea was to create an art show consisting entirely of ads stripped of their logos. The show is set to tour college campuses showcasing brilliant, gorgeous ads in a completely different context where students can see advertising for what it can be: an infinite canvas with no bounds or borders for creativity.

Results

/ Now a touring art show at different ad industry events.

/ Most shared story on Ad Age in 2013.